#TimesUpWendys: Put an End to Sexual Violence in the Fields
For generations, farmworker women have endured some of the most hostile working conditions this country has to offer. Farmworker women have referred to the constant barrage of catcalls, groping, and sexual assault as “our daily bread” in the fields. In one study, four out of every five farmworker women reported experiencing sexual harassment or violence at work.
But in 2011, after nearly two decades of hard-fought organizing with consumers across the country, farmworker women and men with the Coalition of Immokalee Workers (CIW) launched the Fair Food Program (FFP) and, within a few short years, put an end to sexual assault and other human rights violations in the $650 million Florida tomato industry. Today, the FFP extends to seven states and three crops, and all the major fast-food companies – McDonald’s, Burger King, Subway, Taco Bell, KFC, and Chipotle – are on board.
All except Wendy’s.
For years now, Wendy’s has totally ignored Florida farmworkers’ and consumers’ persistent calls to join the world-renowned Fair Food Program and join the rest of the fast food industry in protecting the fundamental human rights of farmworkers in its supply chain. So in response, yesterday Florida farmworkers and allies across the nation kicked off a 5-day “Freedom Fast”. Right now, Migrant Justice member and dreamer Martha Herrera is in New York City outside the hedge fund office of Nelson Peltz, Wendy's largest shareholder and board chair, fasting in solidarity with dozens of Florida farmworkers and fair food allies demanding Wendy's join the Fair Food Program.
Martha reflects on her motivation, “As a woman, as a member of Migrant Justice, and as a dreamer I am participating in the #FreedomFast for 5 days, to unite our voice with my compañeras from the Tomato industry. Something that really impacted me when I visited Immokalee was to see how the women’s community is so strong and for me this deeply inspired me because in most industries we women have no voice and no power.”