Migrant Justice has sent a letter alongside nearly three dozen labor rights, farmer, and farmworker organizations addressed to the CEO of "Fair Trade USA" (FTUSA). In it, we call on the group to stop a proposed pilot that it claims will improve labor conditions in the dairy industry.
FTUSA has a long history of slapping "fair trade" labels on products without protecting the rights of the workers making those products. While claiming to support workers, they essentially work as a PR firm for brands. This "fair-washing" confuses consumers, sweeps abuses under the rug, and actively undermines workers' efforts to organize to win rights and protections. Now, they are developing a program for the dairy industry with yogurt company Chobani.
“As workers, we have fought hard to change the terrible conditions we face on farms,” says Vermont dairy worker and Migrant Justice leader Rossy Alfaro. “We have created a program that is actually making a difference and enforcing our rights. Now Fair Trade USA is coming along, dressed up like a program that helps workers, but it’s really only propaganda for the companies that are getting rich while we suffer.
Read the full letter here or click "Read More" to learn about the differences between fair-washing programs like FTUSA and worker-driven programs like Milk with Dignity.