Thousands march on Mayday; Hannaford sales plummet
Posted Tue, 05/13/2025 - 3:47pm
On International Workers’ Day, farmworkers led a 16-hour picket of Hannaford Supermarket, urging potential customers to withhold their purchases and demand Milk with Dignity. The action was an overwhelming success: the picketed Hannaford store in Williston, VT lost nearly 500 customers throughout the day, a drop in sales of over 25%!
Labor unions, faith communities, community organizations, and student groups all joined farmworkers on the picket line, marching and chanting from the store’s opening at 7am until its close at 11pm. In typical Vermont spring fashion, the day began below freezing, rose to a sunny high in the 70s, and ended in a driving downpour. But the weather did little to dampen the spirits of the picketers.
The action swelled in numbers throughout the day, cresting in the evening as thousands of marchers joined the Hannaford picket. The feeder march brought farmworkers together with others rallying for immigrant rights, workers’ rights, and solidarity with Palestine. The mass march passed by the offices of Immigration and Customs Enforcement, where speakers celebrated the release from immigration detention of Palestinian Vermonter Mohsen Mahdawi – detained during his citizenship interview over his activism – and called for the release of the nine members of Vermont’s farmworker community detained in recent weeks.
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